Marketing management viewpoints ; commentary and readings /

Bibliographic Details
Main Author:	Walters, Sherwood George
Other Authors:	Sweet, Morris L., Snider, Max D., 1915-
Format:	Book
Language:	English
Published:	Cincinnati : South-western Pub. Co., [1970]
Edition:	2d ed.
Subjects:	Marketing > Management.

Description
Item Description:	First published in 1962 under title: Readings in marketing.
Physical Description:	viii, 536 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references.