APA (7th ed.) Citation

Annenberg School of Communications (University of Pennsylvania) & Gerbner, G. (1969). The Analysis of communication content: Developments in scientific theories and computer techniques. Wiley.

Chicago Style (17th ed.) Citation

Annenberg School of Communications (University of Pennsylvania) and George Gerbner. The Analysis of Communication Content: Developments in Scientific Theories and Computer Techniques. New York: Wiley, 1969.

MLA (9th ed.) Citation

Annenberg School of Communications (University of Pennsylvania) and George Gerbner. The Analysis of Communication Content: Developments in Scientific Theories and Computer Techniques. Wiley, 1969.

Warning: These citations may not always be 100% accurate.