Cover Image

How to evaluate mass communications ; the controlled field experiment /

Bibliographic Details
Main Author: Haskins, Jack B., 1922-
Corporate Author: Advertising Research Foundation
Format: Book
Language:English
Published: [New York] : [Advertising Research Foundation], [1968]
Series:An Advertising research monograph
Subjects:
Mass media.
Communication.
Description
Item Description:On cover: ARF Monograph.
Physical Description:vi, 96 pages : diagrams
Bibliography:Bibliography: pages 77-87.