JMR, Journal of marketing research.

Bibliographic Details
Corporate Author: American Marketing Association
Format: Journal
Language:English
Published: [Chicago] : [American Marketing Association]
Subjects:
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Description
Published:v. 1- Feb. 1964-
Physical Description:volumes : illustrations ; 28 cm.
Publication Frequency:Bimonthly 2008-
ISSN:0022-2437
1547-7193
Finding Aid:Subject indexes, cumulative from 1964, included in vols. for 1965-<66>