The beginning of marketing thought in the United States and Fifty years of marketing in retrospect /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Arno Press,
1978.
|
| Series: | Century of marketing.
Studies in marketing ; no. 3. Studies in marketing ; no. 5. |
| Subjects: |
| Physical Description: | viii, 88, 104 pages ; 24 cm. |
|---|---|
| Bibliography: | Bibliography: pages 79-88 (2d group). |
| ISBN: | 0405111614 : |