APA (7th ed.) Citation

Converse, P. D. (1978). The beginning of marketing thought in the United States and Fifty years of marketing in retrospect. Arno Press.

Chicago Style (17th ed.) Citation

Converse, Paul Dulaney. The Beginning of Marketing Thought in the United States and Fifty Years of Marketing in Retrospect. New York: Arno Press, 1978.

MLA (9th ed.) Citation

Converse, Paul Dulaney. The Beginning of Marketing Thought in the United States and Fifty Years of Marketing in Retrospect. Arno Press, 1978.