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Advertising; mass communication in marketing /

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Bibliographic Details
Main Author: Kirkpatrick, Charles Atkinson
Format: Book
Language:English
Published: Boston : Houghton Mifflin, [1964]
Edition:2d ed.
Subjects:
Advertising.
Description
Physical Description:viii, 514 pages : illustrations (part color), facsimiles (part color), map.
Bibliography:Bibliographical footnotes.