APA (7th ed.) Citation

Kirkpatrick, C. A. (1959). Advertising: Mass communication in marketing. Houghton Mifflin.

Chicago Style (17th ed.) Citation

Kirkpatrick, Charles Atkinson. Advertising: Mass Communication in Marketing. Boston: Houghton Mifflin, 1959.

MLA (9th ed.) Citation

Kirkpatrick, Charles Atkinson. Advertising: Mass Communication in Marketing. Houghton Mifflin, 1959.

Warning: These citations may not always be 100% accurate.