Cover Image

Advertising and promotion for retailing: text and cases /

Bibliographic Details
Main Author: Jacobs, Laurence Wile, 1939-
Format: Book
Language:English
Published: Glenview, Ill. : Scott, Foresman, [1972]
Subjects:
Advertising.
Sales promotion.
Description
Physical Description:248 pages : illustrations ; 23 cm.
Bibliography:Bibliography: pages 241-244.
ISBN:0673076792 (pbk.)