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An outline of advertising ; its philosophy, science, art, and strategy.

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Bibliographic Details
Main Author: Hotchkiss, George Burton, 1884-1953
Format: Book
Language:English
Published: New York : Macmillan, 1950.
Edition:3d ed.
Subjects:
Advertising.
Description
Physical Description:xxvi, 605 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographies.