An outline of advertising ; its philosophy, science, art, and strategy /
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| Format: | Book |
| Language: | English |
| Published: |
New York :
The Macmillan company,
1933.
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| Series: | Social Science text books.
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| Subjects: |
| Item Description: | "Collateral readings" at end of each chapter. |
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| Physical Description: | xxiv, 509 pages including illustrations, facsims., diagrams, forms. plates (part color) ; 23 cm. |