APA (7th ed.) Citation

Hotchkiss, G. B. (1933). An outline of advertising: Its philosophy, science, art, and strategy. The Macmillan company.

Chicago Style (17th ed.) Citation

Hotchkiss, George Burton. An Outline of Advertising: Its Philosophy, Science, Art, and Strategy. New York: The Macmillan company, 1933.

MLA (9th ed.) Citation

Hotchkiss, George Burton. An Outline of Advertising: Its Philosophy, Science, Art, and Strategy. The Macmillan company, 1933.