APA (7th ed.) Citation

Gaw, W. A. (1961). Advertising: Methods and media. Wadsworth Pub. Co..

Chicago Style (17th ed.) Citation

Gaw, Walter A. Advertising: Methods and Media. San Francisco: Wadsworth Pub. Co., 1961.

MLA (9th ed.) Citation

Gaw, Walter A. Advertising: Methods and Media. Wadsworth Pub. Co., 1961.