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Retail advertising and sales promotion /

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Bibliographic Details
Main Author: Edwards, Charles Mundy, Jr
Other Authors: Brown, Russell A.
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice-Hall, [1943]
Edition:Rev. ed.
Series:Prentice-Hall retailing series.
Subjects:
Advertising.
Retail trade.
Description
Item Description:"First printing April, 1936 ... Revised edition, seventh printing January, 1943."
Physical Description:xxvii, 2 unnumbered pages, 723 pages including illustrations, diagrams, forms. ; 24 cm.
Bibliography:"Bibliography and suggested collateral readings": pages 695-707.