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Retail advertising and sales promotion /

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Bibliographic Details
Main Author: Edwards, Charles Mundy, Jr
Other Authors: Howard, William H., 1906-
Format: Book
Language:English
Published: New York : Prentice-Hall, [1936]
Series:Prentice-Hall retailing series.
Subjects:
Advertising.
Retail trade.
Description
Physical Description:xxii pages, 1 ., 764 pages including illustrations, diagrams, forms. ; 24 cm.
Bibliography:"Bibliography and suggested collateral readings": pages 737-749.