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Advertising; its role in modern marketing /

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Bibliographic Details
Main Author: Dunn, S. Watson (Samuel Watson), 1918-1997
Format: Book
Language:English
Published: New York : Holt, Rinehart and Winston, [1969]
Edition:2d ed.
Subjects:
Advertising.
Description
Physical Description:viii, 629 pages : illustrations (part color) ; 26 cm.
Bibliography:Includes bibliographies.
ISBN:0030666457