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Advertising ; its role in modern marketing.

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Bibliographic Details
Main Author: Dunn, S. Watson (Samuel Watson), 1918-1997
Format: Book
Language:English
Published: New York : Holt, Rinehart and Winston, [1961]
Subjects:
Advertising.
Description
Physical Description:xv, 621 pages : illustrations ; 25 cm.
Bibliography:Includes bibliography.