APA (7th ed.) Citation

Davis, D. W. (1955). Basic text in advertising. Printers' Ink Books.

Chicago Style (17th ed.) Citation

Davis, Donald Walter. Basic Text in Advertising. Pleasantville, N. Y.: Printers' Ink Books, 1955.

MLA (9th ed.) Citation

Davis, Donald Walter. Basic Text in Advertising. Printers' Ink Books, 1955.