APA (7th ed.) Citation

Caples, J. (1938). Advertising ideas: A practical guide to methods that make advertisements work. McGraw-Hill book company, inc..

Chicago Style (17th ed.) Citation

Caples, John. Advertising Ideas: A Practical Guide to Methods That Make Advertisements Work. New York London: McGraw-Hill book company, inc., 1938.

MLA (9th ed.) Citation

Caples, John. Advertising Ideas: A Practical Guide to Methods That Make Advertisements Work. McGraw-Hill book company, inc., 1938.