APA (7th ed.) Citation

Burton, P. W., & Miller, J. R. (1970). Advertising fundamentals. International Textbook Co..

Chicago Style (17th ed.) Citation

Burton, Philip Ward, and J. Robert Miller. Advertising Fundamentals. Scranton: International Textbook Co., 1970.

MLA (9th ed.) Citation

Burton, Philip Ward, and J. Robert Miller. Advertising Fundamentals. International Textbook Co., 1970.