APA (7th ed.) Citation

Burke, J. D. (1973). Advertising in the marketplace. Gregg Division, McGraw-Hill.

Chicago Style (17th ed.) Citation

Burke, John D. Advertising in the Marketplace. New York: Gregg Division, McGraw-Hill, 1973.

MLA (9th ed.) Citation

Burke, John D. Advertising in the Marketplace. Gregg Division, McGraw-Hill, 1973.