Cases in advertising management /

Bibliographic Details
Main Author:	Boyd, Harper W.
Format:	Book
Language:	English
Published:	New York : McGraw-Hill, [1964]
Series:	McGraw-Hill series in marketing and advertising.
Subjects:	Advertising > Case studies.

Description
Physical Description:	xi, 426 pages : illustrations, portraits, maps, diagrams, tables. ; 23 cm.
Bibliography:	Includes bibliographical references.