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Problems in advertising /

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Bibliographic Details
Main Author: Borden, Neil H. (Neil Hopper), 1895-1980
Format: Book
Language:English
Published: New York, London : McGraw-Hill book company, inc., 1932.
Edition:2d ed.
Subjects:
Advertising.
Description
Physical Description:xvii, 840 pages including illustrations, tables, diagrams ; 24 cm.
Bibliography:"Selected list of references": pages 815-826.