Readings in advertising and promotion strategy /

Bibliographic Details
Main Author:	Barban, Arnold M.
Other Authors:	Sandage, C. H. (Charles Harold), 1902-1998
Format:	Book
Language:	English
Published:	Homewood, Ill. : R. D. Irwin, 1968.
Subjects:	Advertising. Sales promotion.

Description
Physical Description:	x, 301 pages : illustrations ; 23 cm.
Bibliography:	Includes bibliographies.