Practical guides and modern practices for better advertising management.
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York,
[publisher not identified] ;
[1957-1958]
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| Subjects: |
Table of Contents:
- v.1. Principles of advertising management
- v.2. Advertising organization
- v.3 Advertising plans: preparation and presentation
- v.4. Advertising budget and cost control
- v.5 Advertising agency relations
- v.6. Advertising personnel management
- v.7. Evaluating advertising effectiveness.