Copy testing ; a study prepared /

The copy book : how some of the best advertising writers in the world write their advertising.
Published: (2011)

Tested advertising methods ; how to profit by removing guesswork /
by: Caples, John
Published: (1947)

The dialogue that never happens : remarks prepared for the Federal Trade Commission's hearings on modern advertising practices, November 1971 /
by: Bauer, Raymond Augustine, 1916-1977
Published: (1971)

Advertising : concept and copy /
by: Felton, George, 1947-
Published: (2013)

Advertising : concept and copy /
by: Felton, George, 1947-
Published: (2006)

Advertising account planning : a practical guide /
by: Kelley, Larry D., 1955-
Published: (2006)

The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns /
by: Barry, Pete (Pete S.)
Published: (2012)

Practical advertising ; a comprehensive guide to the planning and preparation of modern advertising in all of its phases.
by: Bridge, Harry Penrose, 1902-
Published: (1949)

The advertising handbook /
by: Brierley, Sean
Published: (2001)

International advertising : realities and myths /
Published: (2000)

Advertising management /
by: Jugenheimer, Donald W.
Published: (2009)

International advertising : realities and myths /
Published: (2000)

Cutting edge advertising : how to create the world's best print for brands in the 21st century /
by: Aitchison, Jim
Published: (2004)

Planning for power advertising : a user's manual for students and practitioners /
by: Halve, Anand Bhaskar, 1955-
Published: (2005)

Successful advertising : key alternative approaches : a management handbook of worldwide principles /
by: Davis, Martyn P.
Published: (1997)

How to produce creative advertising : proven techniques & computer applications /
by: Keding, Ann
Published: (1991)

Provocateur : images of women and minorities in advertising /
by: Cortese, Anthony Joseph Paul
Published: (2004)

Provocateur : images of women and minorities in advertising /
by: Cortese, Anthony Joseph Paul
Published: (1999)

The management of international advertising : a handbook and guide for professionals /
by: Kaynak, Erdener
Published: (1989)

How advertising works : the role of research /
Published: (1998)

Advertising : developments and issues in the digital age /
Published: (2011)

How to make your advertising twice as effective at half the cost /
by: Lewis, Herschell Gordon, 1926-2016
Published: (1979)

Advertising pure and simple /
by: Seiden, Hank
Published: (1977)

Advertising cultures /
Published: (2003)

Werbung als Marketinginstrument : mit Fallbeispielen aus der Werbepraxis /
by: Haedrich, Günther
Published: (1976)

Advertising that works : how to create a winning advertising program for your company /
by: Fearon, Robert
Published: (1991)

This is advertising : the Ayer book on what advertising is all about, who does what, and how to get a job in it /
by: Groome, Harry Connelly, 1908-
Published: (1975)

Advertising today /
by: Berger, Warren
Published: (2004)

How to design eye-catching brochures, newsletters, ads, reports : (and everything else you want people to read) /
Published: (1995)

Advertising transformed : the new rules for the digital age /
by: Van Dyck, Fons
Published: (2014)

Which ad pulled best? /
Published: (1991)

Practical guide to comparative advertising : dare to compare /
by: Corbin, Ruth M., et al.
Published: (2019)

460 secrets of advertising experts ; key ideas on: copy, creative thinking, layout, media, marketing, merchandising, outdoor packaging, production, retailing, research, and sales promotion; plus a profile of successful work-habits.
by: Pleuthner, Willard Augustus
Published: (1961)

Fables, fashions, and facts about advertising : a study of 28 enduring myths /
by: Jones, John Philip
Published: (2004)

Fables, fashions, and facts about advertising : a study of 28 enduring myths /
by: Jones, John Philip
Published: (2004)

The 27 most common mistakes in advertising /
by: Benn, Alec, 1918-
Published: (1978)