Cover Image

Motivation in advertising ; motives that make people buy.

Bibliographic Details
Main Author: Martineau, Pierre, 1905-1964
Format: Book
Language:English
Published: New York : McGraw-Hill, 1957.
Series:McGraw-Hill series in advertising and selling.
Subjects:
Advertising > Psychological aspects.
Description
Physical Description:210 pages : illustrations ; 24 cm.