http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Advertising in America; the consumer view
American Association of Advertising Agencies
Graduate School of Business Administration.
[by] Raymond A. Bauer and Stephen A. Greyser, in collaboration with Donald L. Kanter and William M. Weilbacher, with the assistance of Alice E. Courtney and Christopher Gale.
"A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising."