rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Advertising in America; the consumer view
  name:
    name part: Bauer, Raymond Augustine
    name part: 1916-1977
    role:
      role term: creator
  name:
    name part: Greyser, Stephen A.
  name:
    name part: Kanter, Donald L. (Donald Lucky)
    name part: 1925-
  name:
    name part: Weilbacher, William M.
  name:
    name part: American Association of Advertising Agencies
  name:
    name part: Harvard University
    name part: Graduate School of Business Administration.
    name part: Division of Research.
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: mau
    date issued: 1968
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xxvi, 473 pages ; 21 cm.
  note: [by] Raymond A. Bauer and Stephen A. Greyser, in collaboration with Donald L. Kanter and William M. Weilbacher, with the assistance of Alice E. Courtney and Christopher Gale.
  note: "A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising."
  note: Bibliographical footnotes.
  subject:
    geographic code: n-us---
  subject:
    topic: Advertising
    topic: Psychological aspects
  subject:
    topic: Consumers
    geographic: United States
  classification: HF5822 .B335
  classification: 659.1/01/9
  identifier: 68018720
  record info:
    record content source: DLC
    record creation date: 700928
    record change date: 20151009060818.0
    record identifier: in00000200473