Advertising in America; the consumer view /

Bibliographic Details
Main Author:	Bauer, Raymond Augustine, 1916-1977
Corporate Authors:	American Association of Advertising Agencies, Harvard University. Graduate School of Business Administration. Division of Research
Other Authors:	Greyser, Stephen A., Kanter, Donald L. (Donald Lucky), 1925-, Weilbacher, William M.
Format:	Book
Language:	English
Published:	Boston : Division of Research, Graduate School of Business Administration, Harvard University, 1968.
Subjects:	Advertising > Psychological aspects. Consumers > United States.

Description
Item Description:	"A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising."
Physical Description:	xxvi, 473 pages ; 21 cm.
Bibliography:	Bibliographical footnotes.