APA (7th ed.) Citation

White, P. (1927). Advertising research. D. Appleton and Company.

Chicago Style (17th ed.) Citation

White, Percival. Advertising Research. New York: D. Appleton and Company, 1927.

MLA (9th ed.) Citation

White, Percival. Advertising Research. D. Appleton and Company, 1927.

Warning: These citations may not always be 100% accurate.