The economics of advertising.
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Amsterdam :
North-Holland Pub. Co.,
1972.
|
| Series: | Contributions to economic analysis ;
80. |
| Subjects: |
| Physical Description: | xiii, 312 pages ; 23 cm. |
|---|---|
| Bibliography: | Bibliography: pages 291-301. |
| ISBN: | 0720431808 |