APA (7th ed.) Citation

Schmalensee, R. (1972). The economics of advertising. North-Holland Pub. Co..

Chicago Style (17th ed.) Citation

Schmalensee, Richard. The Economics of Advertising. Amsterdam: North-Holland Pub. Co., 1972.

MLA (9th ed.) Citation

Schmalensee, Richard. The Economics of Advertising. North-Holland Pub. Co., 1972.

Warning: These citations may not always be 100% accurate.