Readings in promotion management /

The advertising and promotion challenge : vaguely right or precisely wrong? /
by: Lodish, Leonard M.
Published: (1986)

Promotion: A behavioral view /
by: Boyd, Harper W.
Published: (1967)

Advertising : a cultural economy /
by: McFall, Elizabeth Rose
Published: (2004)

Advertising management : its role in marketing /
by: Sachs, William S., 1919-2010
Published: (1983)

Undressing the ad : reading culture in advertising /
Published: (1997)

Measuring advertising effectiveness ; selected readings /
by: Wheatley, John J.
Published: (1969)

The role of advertising ; a book of readings /
Published: (1960)

Advertising : a cultural economy /
by: McFall, Elizabeth Rose
Published: (2004)

The New world of advertising /
Published: (1975)

Frontiers of advertising theory and research ; a symposium honoring C. H. Sandage /
Published: (1972)

Advertising and competition ; theory, measurement, fact /
by: Ferguson, James Milton
Published: (1974)

Riskfree advertising : how to come close to it /
by: Wademan, Victor, 1939-
Published: (1977)

Sold on language : how advertisers talk to you and what this says about you /
by: Sedivy, Julie
Published: (2011)

Practitioners' conceptions of the advertising process : an initial look /
by: Courtney, Alice E.
Published: (1970)

Advertising : a decision-making approach /
by: Patti, Charles H.
Published: (1988)

The future of advertising : new media, new clients, new consumers in the post-television age /
by: Cappo, Joe
Published: (2003)

Understains : the sense and seduction of advertising /
by: Myers, Kathy
Published: (1986)

Our master's voice : advertising /
by: Rorty, James, 1890-1973
Published: (1934)

Our master's voice : advertising /
by: Rorty, James, 1890-1973
Published: (1976)

Another one bites the grass : making sense of international advertising /
by: Anholt, Simon
Published: (2000)

Sign wars : the cluttered landscape of advertising /
by: Goldman, Robert, 1949-
Published: (1996)

How much is enough? : getting the most from your advertising dollar /
by: Jones, John Philip
Published: (1992)

Advertising reconsidered ; a confession of misgiving /
by: Baster, A. S. J. (Albert Stephen James), 1904-1957
Published: (1935)

Advertising in society : classic and contemporary readings on advertising's role in society /
by: Hovland, Roxanne, 1957-
Published: (1989)

Imaging in advertising : verbal and visual codes of commerce /
by: Johnson, Fern L.
Published: (2008)

Advertising in contemporary society : perspectives toward understanding /
by: Rotzoll, Kim B.
Published: (1996)

This fascinating advertising business.
by: Bird, Harry Lewis, 1899-
Published: (1947)

Decoding advertisements : ideology and meaning in advertising /
by: Williamson, Judith, 1954-
Published: (1978)

Essentials of advertising strategy /
by: Schultz, Don E.
Published: (1996)

Advertising /
by: Longman, Kenneth A.
Published: (1971)

The pitch /
by: Rank, Hugh
Published: (1982)

Advertising /
by: Doremus, William Lohr, 1907-
Published: (1964)

The economics of advertising.
by: Schmalensee, Richard
Published: (1972)

Advertising research /
by: White, Percival, 1887-1970
Published: (1927)

The fundamentals of advertising /
by: Wilmshurst, John
Published: (1999)

Strategy in advertising.
by: Bogart, Leo
Published: (1967)