APA (7th ed.) Citation

Longman, K. A. (1971). Advertising. Harcourt Brace Jovanovich.

Chicago Style (17th ed.) Citation

Longman, Kenneth A. Advertising. New York: Harcourt Brace Jovanovich, 1971.

MLA (9th ed.) Citation

Longman, Kenneth A. Advertising. Harcourt Brace Jovanovich, 1971.