APA (7th ed.) Citation

University of Michigan. School of Business Administration & American Marketing Association. Marketing research conference.: Contributed papers. [publisher not identified].

Chicago Style (17th ed.) Citation

University of Michigan. School of Business Administration and American Marketing Association. Marketing Research Conference.: Contributed Papers. Ann Arbor: [publisher not identified].

MLA (9th ed.) Citation

University of Michigan. School of Business Administration and American Marketing Association. Marketing Research Conference.: Contributed Papers. [publisher not identified].