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Readings in consumer behavior : individuals, groups, and organizations /

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Bibliographic Details
Other Authors: Wallendorf, Melanie, Zaltman, Gerald
Format: Book
Language:English
Published: New York : Wiley, [1979]
Series:Theories in marketing series.
Subjects:
Consumers > United States.
Consumer protection > United States.
Description
Physical Description:xvi, 473 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographies and index.
ISBN:047103021X