APA (7th ed.) Citation

Wallendorf, M., & Zaltman, G. (1979). Readings in consumer behavior: Individuals, groups, and organizations. Wiley.

Chicago Style (17th ed.) Citation

Wallendorf, Melanie, and Gerald Zaltman. Readings in Consumer Behavior: Individuals, Groups, and Organizations. New York: Wiley, 1979.

MLA (9th ed.) Citation

Wallendorf, Melanie, and Gerald Zaltman. Readings in Consumer Behavior: Individuals, Groups, and Organizations. Wiley, 1979.

Warning: These citations may not always be 100% accurate.