APA (7th ed.) Citation

Speech Communication Association, National Conference on Rhetoric, Bitzer, L. F., Black, E., & Wallace, K. R. (1971). The Prospect of rhetoric: Report of the national developmental project, sponsored by Speech Communication Association. Prentice-Hall.

Chicago Style (17th ed.) Citation

Speech Communication Association, National Conference on Rhetoric, Lloyd F. Bitzer, Edwin Black, and Karl Richards Wallace. The Prospect of Rhetoric: Report of the National Developmental Project, Sponsored by Speech Communication Association. Englewood Cliffs, N.J.: Prentice-Hall, 1971.

MLA (9th ed.) Citation

Speech Communication Association, et al. The Prospect of Rhetoric: Report of the National Developmental Project, Sponsored by Speech Communication Association. Prentice-Hall, 1971.