Cover Image

Marketing management and administrative action /

Show other versions (2)
Bibliographic Details
Main Author: Britt, Steuart Henderson, 1907-1979
Other Authors: Boyd, Harper W.
Format: Book
Language:English
Published: New York : McGraw-Hill, [1978]
Edition:4th ed.
Series:McGraw-Hill series in marketing.
Subjects:
Marketing > Management.
Description
Item Description:Includes index.
Physical Description:xi, 466 pages : illustrations ; 24 cm.
ISBN:0070079234