The Ethical problems of modern advertising.
| Corporate Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Arno Press,
1978
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| Series: | Century of marketing.
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| Subjects: |
Table of Contents:
- Custis, V. The place of ethics in the field of advertising
- Butler, R. S. What the advertiser owes the public--Calkins, E. E. The ethics of agency practice
- Weld, L. D. H. Honesty in fact finding
- Chase, S. The ethics of advertising as viewed by the consumer
- Greene, E. L. Promoting and maintaining ethical standards in advertising.