rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Public relations for marketing management
  name:
    name part: Jefkins, Frank William.
    role:
      role term: creator
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: enk
    place:
      place term: London
    publisher: Macmillan
    date issued: 1978
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: x, 182 pages : graphs ; 23 cm.
  note: Frank Jefkins.
  note: Includes bibliographical references and index.
  subject:
    topic: Marketing
    topic: Management
    topic: Public relations
  subject:
    topic: Public relations
  classification: HF5415.13 .J44
  classification: 658.8/12
  classification: 85.40
  related item:
    title info:
      title: Public relations for marketing management
    name:
      name part: Jefkins, Frank William.
    origin info:
      publisher: London : Macmillan, 1978
    identifier: (OCoLC)973573903
  related item:
    title info:
      title: Macmillan studies in marketing management
  identifier: 0333232445
  identifier: 79306596
  record info:
    record content source: DLC
    record creation date: 790615
    record change date: 20151008075210.0
    record identifier: in00000163622
    language of cataloging:
      language term: eng