Public relations for marketing management /

Bibliographic Details
Main Author:	Jefkins, Frank William
Format:	Book
Language:	English
Published:	London : Macmillan, 1978. London : 1978.
Series:	Macmillan studies in marketing management.
Subjects:	Marketing > Management > Public relations. Public relations

Description
Physical Description:	x, 182 pages : graphs ; 23 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0333232445