APA (7th ed.) Citation

Hattwick, M. S. (1960). The new psychology of selling: Based on selling the customer the way he likes to buy. McGraw-Hill.

Chicago Style (17th ed.) Citation

Hattwick, Melvin Saxton. The New Psychology of Selling: Based on Selling the Customer the Way He Likes to Buy. New York: McGraw-Hill, 1960.

MLA (9th ed.) Citation

Hattwick, Melvin Saxton. The New Psychology of Selling: Based on Selling the Customer the Way He Likes to Buy. McGraw-Hill, 1960.