Attitude research plays for high stakes /

Bibliographic Details
Corporate Authors:	Attitude Research Conference Las Vegas, Nev., American Marketing Association
Other Authors:	Maloney, John Clement, 1929-, Silverman, Bernard, 1945-
Format:	Conference Proceeding Book
Language:	English
Published:	Chicago : American Marketing Association, [1979]
Series:	Proceedings series (American Marketing Association)
Subjects:	Attitude (Psychology) > Testing > Congresses. Marketing research > Congresses. Consumers > Attitudes > Congresses.