Attitude Research Conference Las Vegas, Nev., American Marketing Association, Maloney, J. C., & Silverman, B. (1979). Attitude research plays for high stakes. American Marketing Association.
Chicago Style (17th ed.) CitationAttitude Research Conference Las Vegas, Nev., American Marketing Association, John Clement Maloney, and Bernard Silverman. Attitude Research Plays for High Stakes. Chicago: American Marketing Association, 1979.
MLA (9th ed.) CitationAttitude Research Conference Las Vegas, Nev., et al. Attitude Research Plays for High Stakes. American Marketing Association, 1979.
Warning: These citations may not always be 100% accurate.