Relevance in marketing /
| Corporate Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
[Chicago],
[publisher not identified] ;
[1972]
|
| Series: | Series (American Marketing Association) ;
no. 33. |
| Subjects: |
| Item Description: | "Proceedings were prepared for the International Marketing Congress held in San Francisco from April 13-15 and the Educator's [sic] Conference held in Minneapolis from August 30- September 7 ... The theme for the Fall Management Conference ... [was] Relevance in Marketing: Problems, Research, Action. The theme of the International Marketing Congress was Marketing in Motion -- Where the Action Is." Cover title. |
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| Physical Description: | xxvi, 682 pages : illustrations ; 28 cm. |