APA (7th ed.) Citation

American Marketing Association & Allvine, F. C. (1972). Relevance in marketing. [publisher not identified].

Chicago Style (17th ed.) Citation

American Marketing Association and Fred C. Allvine. Relevance in Marketing. [Chicago]: [publisher not identified], 1972.

MLA (9th ed.) Citation

American Marketing Association and Fred C. Allvine. Relevance in Marketing. [publisher not identified], 1972.

Warning: These citations may not always be 100% accurate.