APA (7th ed.) Citation

Berman, L., & Berman, B. (1971). Case studies in marketing: An annotated bibliography and index. Scarecrow Press.

Chicago Style (17th ed.) Citation

Berman, Linda, and Barry Berman. Case Studies in Marketing: An Annotated Bibliography and Index. Metuchen, N.J.: Scarecrow Press, 1971.

MLA (9th ed.) Citation

Berman, Linda, and Barry Berman. Case Studies in Marketing: An Annotated Bibliography and Index. Scarecrow Press, 1971.