Consumer behavior /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Chicago :
Dryden Press,
[1982]
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| Edition: | 4th ed. |
| Series: | Dryden Press series in marketing.
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| Subjects: |
| Physical Description: | vii, 690 pages : illustrations ; 25 cm. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0030592429 |