Cover Image

Marketing /

Bibliographic Details
Main Author: Evans, Joel R.
Other Authors: Berman, Barry
Format: Book
Language:English
Published: New York : London : Macmillan ; Collier Macmillan Publishers, [1982]
Subjects:
Marketing.
Description
Physical Description:xxvi, 723, 64 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0023345004